Binance partners with TikTok sensation Khaby Lame to promote crypto awareness

“We are delighted to welcome the world’s most followed TikToker, Khaby Lame, as Binance’s global brand ambassador,” said a Binance Smart Chain spokes person, welcoming the global icon.  With over 1 billion likes, viral Tik Toks have earned him over 142 million followers from all over the world.

A fundamental push for Binance to raise awareness and adoption of the Web3: partnering with a superstar like Khaby Lame will allow them to take this mission to a whole new audience.

Khaby Lame will use his signature style to tackle some of the fakes on the Web3 over the course of their collaboration. Additionally, he will collaborate with Binance on exclusive NFT collections, further enhancing his fan experience.

“I’ve been intrigued by Web3 for a while now and jumped at the opportunity to partner with a leader like Binance because it aligns perfectly with what I usually do: making complex things simple and fun for everyone!” Khaby Lame said.

Fans can expect Khaby Lame’s exclusive NFT collections on Binance, as well as cryptocurrency training in a nutshell, delivered in the classic Khaby Lame style and complemented by his signature ‘Khaby move’. Yes, we all know it.

“Khaby has become a cultural icon and one of the funniest creators globally. We love his charm and sense of humor, and we think he can grab attention and improve communication as we scale Web3 adoption.” said James Rothwell, Binance’s global vice president of marketing.

He added: “With so many nuances around Web3 and misinformation around the world, it was a perfect match to have Khaby on board to help dispel some of the myths surrounding this space.”


  • Vinayak Rajagopalan

    Hi, I'm Vinayak Rajagopalan, Blockchain Consultant at Dconn. I stumbled into blockchain when I was an undergrad and a friend of mine introduced me to Bitcoin. I've never left it since. The one thing that got me so intrigued by blockchain is that it is not a zero-sum game. Once I realized that, all I wanted to do was tell more people about this revolutionary technology. This is my way of doing that.

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