Cristiano Ronaldo partnerships with Binance to bring football fans to Web3

Soccer superstar Cristiano Ronaldo has signed a multi-year exclusive partnership with crypto exchange Binance. This collaboration aims to bring football fans to the Web3 ecosystem through a global NFT campaign.

According to Binance, the deal will include the creation of Ronaldo’s series of NFT collections. These will be sold exclusively on Binance’s NFT platform, with the first collection expected to be available later this year.

Binance CEO and founder Jao Changpeng (aka CZ) praised Ronaldo for his football achievements, saying that he “becomes an icon in multiple industries beyond sports.”

CZ added that the Binance team is excited to give Ronaldo fans an “exclusive engagement opportunity to connect with Ronaldo” by owning part of the NFT collection. Meanwhile, Ronaldo also commented on the upcoming NFT, “fans will definitely enjoy it.”

Ronaldo explained:

“Relationships with fans are very important to me, and the idea of ​​bringing unprecedented experience and access through this NFT platform was something I wanted to realize.”

Author

  • Vinayak Rajagopalan

    Hi, I'm Vinayak Rajagopalan, Blockchain Consultant at Dconn. I stumbled into blockchain when I was an undergrad and a friend of mine introduced me to Bitcoin. I've never left it since. The one thing that got me so intrigued by blockchain is that it is not a zero-sum game. Once I realized that, all I wanted to do was tell more people about this revolutionary technology. This is my way of doing that.

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