The current Premier League champions, Manchester City, have announced a partnership with cryptocurrency exchange OKX for both men’s and women’s teams as well as the club’s emerging esports venture.
According to the club’s press release, the new partners collaborate on an exclusive experience for OKX’s global customer base, in addition to an in-stadium presence at Etihad Stadium and Academy Stadium ”.
We are excited to greet OKX today as the official partner of Manchester City as they look to venture into the world of sport, said Roel de Vries, Chief Operating Officer, City Football Group.
The modern partnership coincides with our shared values of creation, drive for success, and being at the cutting edge of our respective enterprises. Their comprehensive approach to targeting a diverse audience is in line with our approach. We look ahead to working together throughout the partnership.”
Jay Hao, CEO of OKX let out, “Manchester City is a club that depicts the impact of football in making a positive difference in people’s lives, by bringing people together around a shared love of the wonderful sport.
Manchester United got a head start on its city rivals by partnering with blockchain firm Tezos in early February to come to be its official training kit and technology partner. It intends to enter the metaverse and non-fungible token (NFT) collectible space.