According to a new post on Monday, Starbucks says it will provide US members the ability to earn and purchase digital collectibles in the form of non-fungible tokens, or NFTs. Dubbed the “Starbucks Odyssey,” each digital collectible stamp has verified ownership on the blockchain and will include a point value based on its rarity. As more stamps are collected, customers’ points will increase, while unlocking access to unique experiences.
The iconic coffee chain says that prizes range from receiving a virtual espresso martini-making class to accessing unique products and exclusive invites to events at Starbucks Reserve Roasteries, and possibly trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
Members can earn NFTs by playing interactive coffee-themed games or taking on fun challenges in the Starbucks Odyssey, which will launch later this year. Users can also purchase NFTs on the built-in marketplace without the need to link their wallets or use crypto.
Starbucks artwork will be featured on all brands, created in collaboration with Starbucks partners and outside artists. A part of the proceeds from the limited edition stamp sales will be donated to the creators’ causes. The NFTs themselves are created on Polygon’s proof-of-stake blockchain.
Regarding the development, Brady Brewer, vice president and chief marketing officer for Starbucks, said: “We are entering the Web3 space unlike any other brand, while deepening our members’ connection to Starbucks. Our vision is to create a space where our digital community can gather for coffee, participate in immersive experiences, and celebrate Starbucks’ heritage and future.”